Attitude & Perspective

Central to the entrepreneurial effort of cultivating an effective work environment is nurturing the right attitude and perspective among all of the involved stakeholders in your company.

The best employees and colleagues an entrepreneur can hope to work with are people who love to push boundaries, who are opportunistic, who are comfortable taking risks, and who perceive the experience of life as a continuous process of learning and discovery.

Effectively nurturing colleagues to work with an open mind and become willing to learn new things everyday to improve their personal and professional capabilities is a continuous, but rewarding challenge for business leaders. 

The endeavor demands instilling an positive attitude that balances the values of living, learning and working:


The Balance of Attitude 


In the diagram above, "working" can be easily replaced with "doing". 


To construct a positive and rewarding philosophy of work among your staff, instilling the belief that life is a journey of self-growth and relentless discover is fundamental. 

This positive attitude will offer the people you lead with a powerful sense of hope of a better, more empowering and self-determined future.

To cultivate this powerful perspective, entrepreneurs should consider advocating for the following set of guidelines among their colleagues and staff. 

Encourage all stakeholders to:


  1. Cultivate a positive attitude towards facing new challenges.

  2. Develop a positive outlook of the future.

  3. Offer positive energy to teamwork & support the work of others. 

  4. Nurture an open-mind towards human differences and the unknown. 

  5. Build inner confidence, but also exhibit humility. 

  6. Limit the effects of negative criticism & retool the feedback towards a positive outcome.

  7. Treat happiness as a way of experiencing life and not a future objective.


The most important trait to cultivating a positive work environment is embracing compassion. Great leaders and especially entrepreneurs demonstrate compassion towards their colleagues, the work of their staff, and their support networks inside and outside of the workplace.

A compassionate work environment will nurture an environment that supports personal and professional growth over the long term, and will produce a powerful sense of camaraderie. 

To do this leaders must assume the best of their colleagues, but also be prepared to handle the worst outcomes, personalities and reactions with grace. 

The reality of life is that every single human being is different, and requires a unique and tailored approach.  

Considering that we have yet to develop telepathic abilities as a species, successful leaders must exercise patience, demonstrate compassion, and assume that whatever message or strategy they are sharing with their company is only 75 % understood.

Always assume that any form of formal communication will need to be retooled and adapted depending on the individual or the group receiving it.

Great leaders accept this complicated challenge as a reality, and embrace it to improve their communication skills and enhance their emotional intelligence.  

Moreover, by demonstrating compassion towards others, leaders become inclined to receive compassion from others. Employees or staff are talented human beings who can read the emotions of their leaders. They can sense when a leader is confident and inspiring, or tired and frustrated.

By exercising compassion and placing the needs of others first, entrepreneurs can induce their colleagues and staff to offer time and support beyond what is normal or expected of them for the objectives of the company.

People will work harder, do more, and offer more of their time with a positive attitude if they feel that they are genuinely helping a leader who would do the same for them. 

The entrepreneurial journey is best done with the help of committed teammates, who provide and willingly share their positive energy.

Leaders should therefore embrace and encourage a positive attitude and a perspective of giving, without expectation of receiving.   

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