Embrace The Near Win

The entrepreneurial experience is one of ups and downs. Keeping a steady perspective, never losing sight of the target, and navigating the moments of success and failure are real challenges all entrepreneurs continuously face. 

Here, Sarah Lewis uses the experience of artists as a metaphor to better understand success and failure while encouraging entrepreneurs to celebrate "near wins". 

Lewis explains the power of almost succeeding, and how it drives leaders to focus with tenacity on the challenges they face along their life-long path towards mastering their specific business or subject matter. 

Mastery, as Lewis describes, "is in the reaching, not the arriving. It's in constantine wanting to close that gap between where you are and where you want to be". By harnessing the power of near wins, Lewis believes entrepreneurs can learn to master a more fulfilling path. 




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